CHOOSY
Choosy is a new on-demand shopping platform curating the most talked about high fashion looks from your social feed, making them available for all women, in all sizes.
Working closely with Barrel NY, I art directed and photographed Choosy’s launch campaign to reflect strong, independent, fashion-forward women through bold and beautiful imagery. The photographs were used on their website, throughout the NYC Subway System as a takeover, as well as social media and PR.
My role Art direction, photography, location scouting, retouching
Client Choosy
Agency Barrel
Creative Director Lucas Ballasy
Wardrobe Stylist Jocelyn Garrity
Talent Mekdes Kissi, Cindy Laurenn, Nickayla Rivera, Saffi Karina