Foot Locker has launched a new national platform to empower the next generation of female designers through product development and inspirational storytelling called Behind Her Label.

Working closely with Palette Group, I art directed 3 remote shoots telling the stories of rising streetwear designers through video and stills that highlight their connection to home, fashion, and commitment to trailblazing for future generations. Imagery was used across web, social media, and PR for Behind Her Label.